At INFINITI OF DENVER, we believe real luxury starts with being heard.

Our commitment to Thoughtful Hospitality means doing more than what’s expected. It’s about meeting each customer where they are, with service that feels less like a transaction—and more like a relationship.   INFINITI introduced the concept of Thoughtful Hospitality when the brand was founded in 1989. Over the past 35 years, it has become a defining value—one we’re proud to carry forward at INFINITI OF DENVER.

“We don’t believe in a one-size-fits-all experience,” says Chris Smith, Owner of INFINITI OF DENVER. “True hospitality is about listening. If you take the time to understand someone’s needs, the service takes care of itself.”

This philosophy has shaped everything we do—from how we greet our guests to how we deliver vehicles, celebrate milestones, or resolve concerns. Whether it’s a family upgrading their third QX80 or a first-time buyer unsure of the process, we slow down, ask the right questions, and tailor the experience.

“Luxury should always feel personal,” says Amy Smith, Marketing Director. “We train our team to pay attention to the small details—because that’s often where the most thoughtful hospitality begins.”

That might mean delivering a vehicle with a custom gift that reflects a buyer’s personality, or offering a kind gesture during a difficult time.   Each of these moments comes from the same place: a desire to care, not just serve.

Our complimentary valet program, Home by INFINITI OF DENVER, was born from that same mindset—built to provide ultimate convenience for busy lives, without sacrificing attention to detail. We'll pick up your vehicle, take care of service, and return it—so your day doesn't have to revolve around ours.

For us, Thoughtful Hospitality is more than a promise—it's our standard. And it’s one we strive to exceed every single day.

“At the end of the day, our success comes from trust,” says Chris. “And trust is built when people feel truly seen and cared for. That’s the heart of everything we do.”

So when you choose INFINITI OF DENVER, know that you’re not just stepping into a luxury dealership—you’re entering a space designed with you in mind.

Experience Thoughtful Hospitality in every detail.
Visit INFINITI OF DENVER and discover what it means to be genuinely cared for.