Uncategorized Archives - INFINITI of Denver


INFINITI OF DENVER Shines in the 2023 Reputation.com Automotive Ranking Report

In the ever-evolving automotive industry, reputation is everything. It's the driving force behind brand loyalty, customer trust, and business growth. And this year, INFINITI OF DENVER has made a significant mark by being named an Industry Leader in the 2023 Automotive Reputation Report.

The report, released by Reputation.com, is a comprehensive analysis of automotive dealers and brands. It uses a unique, AI-powered metric called the Reputation Score to gauge brand health and business performance at both the brand and location levels. This score is a testament to a brand's commitment to its customers, its service quality, and its overall digital presence.

INFINITI OF DENVER was #1 INFINITI Dealer in the West Region and #1 INFINITI dealer in Colorado. This achievement is not just a number but a reflection of the dealership's unwavering dedication to its customers. It signifies INFINITI OF DENVER's leadership in customer sentiment and online reputation, two critical factors in today's digital age.

"Receiving this recognition from Reputation.com is a testament to the dedication, passion, and hard work of our entire team at INFINITI OF DENVER. We've always believed in putting our customers first, and this award reaffirms our commitment to delivering unparalleled service and excellence. It's an honor to be named an industry leader, and we promise to continue driving forward with the same zeal and commitment to our community and customers." Chris Smith, Owner of INFINITI OF DENVER.

The 2023 Automotive Reputation Report is more than just a ranking. It's an in-depth look into the pulse of the automotive industry, highlighting the top public and private dealer groups in the U.S. The report assigns a Reputation Score based on feedback from thousands of consumers, making it an invaluable tool for understanding the auto-buying experience from acquisition to loyalty.

Joe Fuca, Reputation CEO, aptly puts it, "A car is one of the most significant purchases many consumers make, and they are willing to pay more - meaning where they buy their car matters now more than ever." He further praises INFINITI OF DENVER's efforts, stating, "INFINITI OF DENVER has set itself apart by engaging with and taking action from customer feedback like online reviews, establishing itself as one of the top dealers in the industry."

The Reputation Score, ranging from 0 to 1,000, is a holistic index of a business's digital presence across over 70 industries. It's calculated based on various factors, including overall review sentiment on review sites, business listing accuracy, and other indicators that mirror consumers’ experiences and opinions, both online and in-person.

INFINITI OF DENVER is luxury that goes beyond the drive.


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INFINITI OF DENVER Triumphs: Award of Excellence for 2023

INFINITI OF DENVER, the renowned automotive dealership, has recently been honored with the prestigious Award of Excellence for the year 2023 from INFINITI  . This remarkable achievement marks a significant milestone for INFINITI OF DENVER and underscores their commitment to delivering exceptional customer service, unrivaled automotive expertise, and an unforgettable dealership experience. Let's delve into the reasons behind this well-deserved recognition and discover what sets INFINITI OF DENVER apart.

A Legacy of Excellence

INFINITI OF DENVER has long been revered for its outstanding contributions to the automotive industry. With a rich history of serving customers in the Denver area, they have consistently demonstrated a strong dedication to their clients and their needs. The dealership's commitment to excellence has been recognized not only by its customers but also by INFINITI themselves, leading to this remarkable accolade.

Exceptional Customer Service

One of the key factors that sets INFINITI OF DENVER apart is its unwavering focus on providing exceptional customer service. From the moment a customer walks through the doors of the dealership, they are greeted by a team of friendly and knowledgeable staff who are committed to meeting and exceeding their expectations. The dealership's staff takes the time to understand each customer's unique requirements, ensuring a personalized experience tailored to their specific needs.


Expertise and Product Knowledge

INFINITI OF DENVER boasts a team of automotive professionals who possess unparalleled expertise and in-depth product knowledge. They understand that buying a luxury vehicle is a significant investment and strive to assist customers in making informed decisions. Whether it's providing detailed information about the latest INFINITI models, explaining the advanced features and technologies, or guiding customers through the purchasing process, the dealership's staff exemplifies professionalism and expertise.

Wide Range of Services

INFINITI OF DENVER offers an extensive range of services beyond the showroom floor. From a state-of-the-art service center staffed with highly trained technicians to an efficient finance department, customers can rely on the dealership for all their automotive needs. The service center ensures that INFINITI vehicles receive top-notch maintenance and repairs, while the finance department assists customers in finding the best financing options available.


Community Engagement

INFINITI OF DENVER understands the importance of giving back to the community that supports them. They actively engage in various philanthropic initiatives, supporting local organizations and charities. By contributing to the betterment of Denver and its surrounding communities, INFINITI OF DENVER demonstrates its commitment to creating a positive impact beyond the automotive realm.


Looking Ahead:

As INFINITI OF DENVER celebrates this remarkable achievement, they remain committed to upholding their standards of excellence and continuing to redefine the automotive dealership experience. Their focus on customer satisfaction, industry expertise, and community involvement ensures that they will remain a trusted and respected institution in the Denver area.

INFINITI OF DENVER's triumph as the recipient of the Award of Excellence for 2023 from INFINITI exemplifies their unwavering commitment to providing exceptional customer service, unrivaled automotive expertise, and a comprehensive range of services. This recognition further solidifies their position as a leader in the luxury automotive industry.  We are proud to be recognized amongst our peers.  Visit INFINITI OF DENVER and see luxury that goes beyond the drive.

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INFINITI OF DENVER earns the 2023 DealerRater Colorado INFINITI Dealer of the Year & the 2023 DealerRater Satisfaction Award

Today, DealerRater announced the Colorado INFINITI Dealer of the Year and the DealerRater Satisfaction Award. INFINITI OF DENVER has won both for the 3rd consecutive year in a row. The Dealer of the Year Award recognizes auto dealerships across the US that consistently exceed consumer expectations across all dimensions of the dealership experience, including sales & service. The Consumer Satisfaction Awards recognize the top 10% of auto dealerships delivering exceptional customer service as rated by online reviews.

“DealerRater.com, which collected more than 1.1 million customer reviews in 2022, provides a dealership with real-time feedback on their customers' experiences. The dealers and their teams that excel are ones who adapt quickly to evolving shopping expectations and step up to meet consumer needs with outstanding service. This past year, INFINITI OF DENVER stood out among its peers for providing a top-notch experience,” said DealerRater General Manager Jamie Oldershaw.  With almost 800 Dealerrater reviews with a average 4.9 star rating, INFINITI OF DENVER has set the bar high for outstanding customer experience in both their Sales & Service Departments.

INFINITI OF DENVER won both the DealerRater Colorado INFINITI Dealer of the Year and the Customer Satisfaction Award for 2023, 2022 & 2021. In fact, INFINITI OF DENVER has won a total of 6 times in the last 8 years. "This is a clear indication of our team's commitment to excellence for our customer's experience. Awards like this take a considerable amount of teamwork on all departments for success. I can't express enough, just how proud I am of the team to be awarded this each year. We are really fortunate to have loyal customers that continue to support our business for the last 30 years," said INFINITI OF DENVER Owner, Chris Smith.

Read more from our customers about their experience at INFINITI OF DENVER. Come visit us today.

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The 2023 QX80 is the latest addition to INFINITI's lineup of full-size luxury SUVs. This vehicle offers a spacious interior, advanced technology, and exceptional performance that make it an ideal choice for drivers who value both style and substance.

Design and Features

The QX80 features a bold, muscular design with a wide, imposing front grille, sharp LED headlights, and a sleek, aerodynamic body. The exterior is available in several color options, including Hermosa Blue, Moonstone White, and Mineral Black.

Inside, the QX80 provides seating for up to eight passengers in three rows of comfortable, leather-trimmed seats. The second row features captain's chairs, while the third row can be folded down to provide extra cargo space. The QX80 also features a variety of high-tech features, including a 12.3-inch touchscreen infotainment system, a Bose premium audio system, and a range of driver assistance technologies such as adaptive cruise control, lane departure warning, and automatic emergency braking.


The 2023 QX80 is powered by a 5.6-liter V8 engine that delivers up to 400 horsepower and 413 lb-ft of torque. This powerful engine is paired with a seven-speed automatic transmission and rear-wheel drive, although all-wheel drive is also available. The QX80 has a maximum towing capacity of up to 8,500 pounds, making it a capable choice for drivers who need to haul trailers or boats.


Safety is a top priority in the QX80, and this SUV comes equipped with a range of standard and available safety features. These include advanced airbags, anti-lock brakes, stability control, and a rearview camera. The QX80 also features a comprehensive suite of driver assistance technologies that include forward collision warning, blind spot monitoring, and lane departure warning.

With the ever-changing environment, INFINITI now offers a 18-month lease, with 10,000 miles per year. See our current lease specials here. With all new 2023 models, a complimentary 3-year service maintenance plan, INFINITI PREMIUM CARE, comes with any new lease or purchase of 2023 INFINITI QX80. Current INFINITI owners qualify for an additional $2000 Loyalty Bonus when upgrading to a new vehicle in February.

The 2023 QX80 is a versatile and stylish SUV that offers a spacious and luxurious interior, advanced technology, and impressive performance. Whether you need a family vehicle that can comfortably seat eight passengers or a capable tow vehicle for your weekend adventures, the QX80 is an excellent choice that combines style and substance in a way that only INFINITI can deliver.

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Opportunity for a Break at Tax Time with the 2023 INFINITI QX60 & QX80

Need a heavy duty SUV for your business?  Get a tax break for 2022.  Buy either a new QX60 or a QX80 before December 31, 2022.  

You should always talk with your tax professional for more details, but here are the tax codes that could be applicable.


         IRC §168 

  • 100% First-Year Depreciation for Qualifying Models • Potential federal income tax deduction up to 100% of the purchase price of a new qualifying INFINITI truck purchased and placed in service in 2022.
  • $19,200 First-Year Depreciation for Qualifying Models • Potential federal income tax deduction up to $19,200 of the purchase price of qualifying INFINITI models (that don’t qualify for the 100% depreciation deduction) when purchased and placed in service in 2022.

         IRC §179 

• Allows taxpayers to deduct the cost of certain property as an expense when the property is placed in service. 

• Applies to tangible personal property such as machinery and equipment purchased for use in a trade or business. 


For more information, please visit the following links: 

          IRS Guidance on Section 179 expenses and Section 168(g) depreciation

          Additional First Year Depreciation Deduction (Bonus) - FAQ/Internal Revenue Service

 With several INFINITI QX60 and QX80's in stock, INFINITI OF DENVER can help you find the best vehicle for your business.  See inventory here and call us today at 303-671-6000.  And see your tax professional for more details.

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INFINITI announces “INFINITI Premium Care” Integrated Maintenance Program

This week, INFINITI announced the INFINITI Premium Care, an integrated maintenance program starting with the 2023 new models. All vehicles, lease or retail, sold in US dealerships will come with the complimentary maintenance program. INFINITI Premium Care will include inspections, oil changes, tire rotations, and more.
Between the newly announced 3-year complimentary maintenance program and INFINITI OF DENVER's complimentary valet service, Home by INFINITI OF DENVER, there should be no issue in taking great care of your vehicle with no extra cost - just the luxury experience you deserve.

INFINITI Premium Care Coverage:
Oil Changes & Tire Rotations
Brake Fluid Change
In Cabin Air-Filter Replacement
Tire Road Hazard
Car Rental Assistance (for some models)

The INFINITI Premium Care program will be included with the purchase of any 2023 INFINITI vehicle, starting with the QX55 which will be at INFINITI OF DENVER in early July 2022. View incoming inventory & schedule your appointment today to test drive the new 2023 INFINITI QX55.

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Complimentary Upgrade to Wireless Apple CarPlay Now

Exciting news for all 2020 & 2021 INFINITI Owners, you qualify for a complimentary upgrade to wireless Apple CarPlay for INFINITI vehicles in Denver your vehicle if you are driving a Q50, Q60, QX50 or QX80 now through March 31 2022. Whether you purchased or serviced with us, INFINITI OF DENVER can perform the upgrade for free.

This update will bring your vehicle's software to current production level, improve system overall performance and enable you to use the Apple CarPlay wirelessly.  INFINITI's InTouch System is designed to improve the driving experience.  Your vehicle is already equipped with Apple CarPlay to enhance your iPhone user experience with iOS13 and later, but it currently requires a USB cord connection to your phone to use. The wireless Apple CarPlay dashboard in your INFINITI takes things you want to do with you iPhone while driving and puts them right on the vehicle's built-in display, eliminating the need to remove the iPhone from your pocket or bag.

Schedule with us now at INFINITI OF DENVER or call 303-671-6000 to book an appointment and see if your car qualifies.  The upgrade will take about an hour to complete.  However, take advantage of our complimentary pick-up valet service, Home by INFINITI OF DENVER and get all of your maintenance completed without ever stepping foot in our dealership.  Convenience and upgrades, here at INFINITI OF DENVER.

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How to Keep Your INFINITI Running Forever

If you take good care of your INFINITI, it can keep running for your entire life. With routine maintenance, tune-ups, and diagnostics, you can significantly boost the life of your vehicle. Undoubtedly, all INFINITI models are highly reliable and durable, but putting more effort will help them continue serving your needs until it's time to get a new one. Follow these tips by INFINITI OF DENVER to keep your car on the road for a long time.

1. Use Premium Gasoline

For optimal performance and horsepower, fill your INFINITI with premium gasoline. INFINITI vehicles have a high-compression engine and many high-performance features; thus will operate efficiently with high-octane fuel. While not using premium gasoline may not necessarily harm your engine, you may miss out on some level of engine performance.

2. Drive Calm and Controlled

Stay calm and composed when you hit the road. Take it easy, and don't get too hard on the car lest you suffer unnecessary panic stops or full-throat accelerations. A persistent heavy foot can add to the vehicle's downtime and reduce its lifespan.

Additionally, take your time when starting your car and shifting gears. Allow the engine to warm up when the car starts, and as it ages, you should let the engine rest for some minutes to enhance the even distribution of fluids. It's also essential to bring your INFINITI to a complete stop before engaging the reverse and forward gears.

3. Wash Your Car Regularly

Keeping your INFINITI clean maintains its sleek exterior and can help extend its life. Remember that environmental elements such as dirt, silt, debris, rust, and other harmful substances can wreak havoc on your vehicle's exterior.

To minimize external deterioration, ensure you clean your car regularly. You can wash it at least after two months or as often as you wish, depending on your car's needs and the weather. You should also consider getting out to a car wash occasionally for thorough undercarriage cleaning.

4. Follow Your Vehicle's Service Schedule

There is a good reason manufacturers provide a vehicle's maintenance schedule. They are the developers, and they know what works best to keep your INFINITI running at peak performance. But sadly, only a few car owners pay attention to this vehicle service schedule as outlined in the owner's manual. If you want your INFINITI to keep running forever, be sure to follow the INFINITI maintenance schedule. Taking advantage of our HOME by INFINITI OF DENVER concierge service makes vehicle maintenance and repair easy and convenient!

5. Listen for Odd Noises

Another way to keep your vehicle running longer is to identify and fix any noise issues. Turn off the radio and listen for unusual noises, both when on and off the road. For instance, if you hear a loud scraping or squealing noise when applying the brakes, there is a chance the brake pads are faulty.

On the other hand, a clicking noise could mean something is stuck in a tire. Try to identify these unusual noises and if you can't tell the source, consider getting an informed opinion from a mechanic.

Hire a Professional to Do Your Car Maintenance Services

Does your INFINITI need to be tuned up? If yes, you need not worry because, at INFINITI OF DENVER, we have your back. We will provide you with custom maintenance services to keep your INFINITI running forever. Please get in touch with us today for a consultation with our competent mechanics.

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Featured Model: 2022 INFINITI QX60

The latest model of INFINITI, the all-new, three-row 2022 INFINITI QX60, is starting to arrive at INFINITI OF DENVER now. This new model comes with a refined, sleek stance combined with simplicity and powerful athleticism. The 2022 INFINITI QX60 AWS starts at $48,850 for Pure up to $63,250 AWD for Autograph, all while bringing a lot to the table.

The All-New INFINITI QX60 seeks to scale upmarket and revolutionize the experience of premium SUV buyers. This model also embodies a high-end design, incredible safety features, and unprecedented engine, along with an elegant style.

What's New For The QX60 2022?

Interior Design

The interior design has undergone significant transformations. While the new model retains a three-row layout, it comes with high-end interior features that enhance convenience, function, and luxury. Trim levels include PURE, LUXE, SENSORY & AUTOGRAPH.

The new INFINITI QX60 comes with seven seats featuring the first and second-row leather-appointed seats come standard in all trims. It also covers your entertainment needs by providing a range of capabilities, including an INFINITI InTouch, USB-based Apple Car Play/Android Auto, and an interactive display with wireless play capabilities.

The All-New 2022 QX60 model features include:

  • A 3.5-liter V-6 direct injection engine
  • A magnificent 295-horsepower
  • 20-inch alloy wheels on the Luxe, Sensory, and Autograph trim levels
  • All-new 9-speed automatic transmission
  • A 5-mode drive selector plus a standard start/stop system
  • Towing up to 6000 lbs with towing package, or standard in Autograph
  • Digital piano key lighting along with full-color HD screens
  • Captain chairs with inboard seats (in Autograph trim only)
  • Panoramic roof with power sunshade


The All-New 2022 INFINITI QX60 utilizes high-end technology that promotes driver-assistance features. Most of these features are standard and offer various capabilities, including a high-tech cruise control system that uses data from the vehicle's onboard navigation system to detect what's coming ahead and slows you down.

The vehicle also possesses sensors that monitor traffic. They help you to slow down when the traffic slows and accelerate when other cars move forward. Moreover, with adaptive cruise control, automatic rear braking, lane departure warning, and forward-collision warnings, you can be sure of your safety on the road. Its motion-activated liftgate makes it even more ideal if your hands are full and need to access the cargo space.

Exterior Design

The 2022 INFINITI QX60 is beautiful on the outside too. It exhibits enhanced exterior features ranging from a metallic to super-premium finish.  Introducing the newest exterior color, Moonbow Blue in the first two-toned color option in an INFINITI.

“The 2022 QX60 has been completely redesigned from the ground up and it embraces an entirely new visual and design philosophy inspired by INFINITI’s Japanese concept that places emphasis on spaces between things. The lines and the curves are important but so is the flow between them. It’s a really unique approach to vehicle design.” Says Clinton Kelly on Cameo.

“The second row seats on both sides of the QX60 move with a unique pitch and sliding motion to allow easy access to the third row even with the child seat fitted in the second row. This means that you can easily access the third row without uninstalling the child seat.”—Dule Hill.

“Key driving info such as maps can now be displayed in the dashboard, keeping the driver’s eyes forward. Paired with the available 10.8 inch head-up display, QX60 is built to keep you focused on the road ahead while giving you all the driving info you need.”—Misha Collins.

“The INFINITI’s available Third Row Power Return feature returns the third row seats to an upright position from a touch of a button allowing the driver to go on from moving cargo to moving people in style, convenience and luxury.”—Gabby Douglas.

“The 2022 QX60 comes furnished with INFINITI’s superior 295 horsepower, 3.5-ltr V6 direct injection engine. It’s paired with an All-New 9-speed automatic system of transmission, with manual mode paddle shifters, which is absolutely incredible.” —Erin Andrews.

Get Your All-New 2022 QX60 Today from INFINITI OF DENVER


If you're looking for a new car, Conquer Life in Style with the all new re-imagined 2022 INFINITI QX60. This new model comes with great features everyone would want in their dream car. Please get in touch with us at INFINITI OF DENVER today to speak to our sales specialists today.

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Celebrating 25 years at INFINITI OF DENVER

What started out as a requirement to get a job in her East High school class, has accumulated  into a 42- year career in the auto business.  Sharon Nelson, our AP/AR Manager, is celebrating her 25 years with INFINITI OF DENVER.  Nelson has been worked in almost every department including parts & service and currently, the office department.  Because of her vast knowledge of each department, she has been instrumental to the success of INFINITI OF DENVER.  “I like working here.  There are nice people and it is a great place to work”, said Nelson.

Nelson believes in the last 25 years there has been significant changes in the industry including starting with hand-printed ledgers to computers and the fluctuations of car sales & processes.  But, Nelson rolls with the changes with ease.  INFINITI OF DENVER is lucky have Sharon as a part of the team.

“She is a wonderful, loyal, and dedicated employee who has devoted a great deal of her time and energy to INFINITI OF DENVER .  If she doesn’t know the answer, then there isn’t one”  stated Chris Smith, owner of INFINITI OF DENVER.  “Her contributions to the company are greatly appreciated.”


Congrats Sharon on your 25th Anniversary!

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