Blog - INFINITI of Denver


INFINITI OF DENVER Shines in the 2023 Automotive Ranking Report

In the ever-evolving automotive industry, reputation is everything. It's the driving force behind brand loyalty, customer trust, and business growth. And this year, INFINITI OF DENVER has made a significant mark by being named an Industry Leader in the 2023 Automotive Reputation Report.

The report, released by, is a comprehensive analysis of automotive dealers and brands. It uses a unique, AI-powered metric called the Reputation Score to gauge brand health and business performance at both the brand and location levels. This score is a testament to a brand's commitment to its customers, its service quality, and its overall digital presence.

INFINITI OF DENVER was #1 INFINITI Dealer in the West Region and #1 INFINITI dealer in Colorado. This achievement is not just a number but a reflection of the dealership's unwavering dedication to its customers. It signifies INFINITI OF DENVER's leadership in customer sentiment and online reputation, two critical factors in today's digital age.

"Receiving this recognition from is a testament to the dedication, passion, and hard work of our entire team at INFINITI OF DENVER. We've always believed in putting our customers first, and this award reaffirms our commitment to delivering unparalleled service and excellence. It's an honor to be named an industry leader, and we promise to continue driving forward with the same zeal and commitment to our community and customers." Chris Smith, Owner of INFINITI OF DENVER.

The 2023 Automotive Reputation Report is more than just a ranking. It's an in-depth look into the pulse of the automotive industry, highlighting the top public and private dealer groups in the U.S. The report assigns a Reputation Score based on feedback from thousands of consumers, making it an invaluable tool for understanding the auto-buying experience from acquisition to loyalty.

Joe Fuca, Reputation CEO, aptly puts it, "A car is one of the most significant purchases many consumers make, and they are willing to pay more - meaning where they buy their car matters now more than ever." He further praises INFINITI OF DENVER's efforts, stating, "INFINITI OF DENVER has set itself apart by engaging with and taking action from customer feedback like online reviews, establishing itself as one of the top dealers in the industry."

The Reputation Score, ranging from 0 to 1,000, is a holistic index of a business's digital presence across over 70 industries. It's calculated based on various factors, including overall review sentiment on review sites, business listing accuracy, and other indicators that mirror consumers’ experiences and opinions, both online and in-person.

INFINITI OF DENVER is luxury that goes beyond the drive.


Read More


INFINITI OF DENVER Triumphs: Award of Excellence for 2023

INFINITI OF DENVER, the renowned automotive dealership, has recently been honored with the prestigious Award of Excellence for the year 2023 from INFINITI  . This remarkable achievement marks a significant milestone for INFINITI OF DENVER and underscores their commitment to delivering exceptional customer service, unrivaled automotive expertise, and an unforgettable dealership experience. Let's delve into the reasons behind this well-deserved recognition and discover what sets INFINITI OF DENVER apart.

A Legacy of Excellence

INFINITI OF DENVER has long been revered for its outstanding contributions to the automotive industry. With a rich history of serving customers in the Denver area, they have consistently demonstrated a strong dedication to their clients and their needs. The dealership's commitment to excellence has been recognized not only by its customers but also by INFINITI themselves, leading to this remarkable accolade.

Exceptional Customer Service

One of the key factors that sets INFINITI OF DENVER apart is its unwavering focus on providing exceptional customer service. From the moment a customer walks through the doors of the dealership, they are greeted by a team of friendly and knowledgeable staff who are committed to meeting and exceeding their expectations. The dealership's staff takes the time to understand each customer's unique requirements, ensuring a personalized experience tailored to their specific needs.


Expertise and Product Knowledge

INFINITI OF DENVER boasts a team of automotive professionals who possess unparalleled expertise and in-depth product knowledge. They understand that buying a luxury vehicle is a significant investment and strive to assist customers in making informed decisions. Whether it's providing detailed information about the latest INFINITI models, explaining the advanced features and technologies, or guiding customers through the purchasing process, the dealership's staff exemplifies professionalism and expertise.

Wide Range of Services

INFINITI OF DENVER offers an extensive range of services beyond the showroom floor. From a state-of-the-art service center staffed with highly trained technicians to an efficient finance department, customers can rely on the dealership for all their automotive needs. The service center ensures that INFINITI vehicles receive top-notch maintenance and repairs, while the finance department assists customers in finding the best financing options available.


Community Engagement

INFINITI OF DENVER understands the importance of giving back to the community that supports them. They actively engage in various philanthropic initiatives, supporting local organizations and charities. By contributing to the betterment of Denver and its surrounding communities, INFINITI OF DENVER demonstrates its commitment to creating a positive impact beyond the automotive realm.


Looking Ahead:

As INFINITI OF DENVER celebrates this remarkable achievement, they remain committed to upholding their standards of excellence and continuing to redefine the automotive dealership experience. Their focus on customer satisfaction, industry expertise, and community involvement ensures that they will remain a trusted and respected institution in the Denver area.

INFINITI OF DENVER's triumph as the recipient of the Award of Excellence for 2023 from INFINITI exemplifies their unwavering commitment to providing exceptional customer service, unrivaled automotive expertise, and a comprehensive range of services. This recognition further solidifies their position as a leader in the luxury automotive industry.  We are proud to be recognized amongst our peers.  Visit INFINITI OF DENVER and see luxury that goes beyond the drive.

Read More


INFINITI OF DENVER earns the 2023 DealerRater Colorado INFINITI Dealer of the Year & the 2023 DealerRater Satisfaction Award

Today, DealerRater announced the Colorado INFINITI Dealer of the Year and the DealerRater Satisfaction Award. INFINITI OF DENVER has won both for the 3rd consecutive year in a row. The Dealer of the Year Award recognizes auto dealerships across the US that consistently exceed consumer expectations across all dimensions of the dealership experience, including sales & service. The Consumer Satisfaction Awards recognize the top 10% of auto dealerships delivering exceptional customer service as rated by online reviews.

“, which collected more than 1.1 million customer reviews in 2022, provides a dealership with real-time feedback on their customers' experiences. The dealers and their teams that excel are ones who adapt quickly to evolving shopping expectations and step up to meet consumer needs with outstanding service. This past year, INFINITI OF DENVER stood out among its peers for providing a top-notch experience,” said DealerRater General Manager Jamie Oldershaw.  With almost 800 Dealerrater reviews with a average 4.9 star rating, INFINITI OF DENVER has set the bar high for outstanding customer experience in both their Sales & Service Departments.

INFINITI OF DENVER won both the DealerRater Colorado INFINITI Dealer of the Year and the Customer Satisfaction Award for 2023, 2022 & 2021. In fact, INFINITI OF DENVER has won a total of 6 times in the last 8 years. "This is a clear indication of our team's commitment to excellence for our customer's experience. Awards like this take a considerable amount of teamwork on all departments for success. I can't express enough, just how proud I am of the team to be awarded this each year. We are really fortunate to have loyal customers that continue to support our business for the last 30 years," said INFINITI OF DENVER Owner, Chris Smith.

Read more from our customers about their experience at INFINITI OF DENVER. Come visit us today.

Read More



The 2023 QX80 is the latest addition to INFINITI's lineup of full-size luxury SUVs. This vehicle offers a spacious interior, advanced technology, and exceptional performance that make it an ideal choice for drivers who value both style and substance.

Design and Features

The QX80 features a bold, muscular design with a wide, imposing front grille, sharp LED headlights, and a sleek, aerodynamic body. The exterior is available in several color options, including Hermosa Blue, Moonstone White, and Mineral Black.

Inside, the QX80 provides seating for up to eight passengers in three rows of comfortable, leather-trimmed seats. The second row features captain's chairs, while the third row can be folded down to provide extra cargo space. The QX80 also features a variety of high-tech features, including a 12.3-inch touchscreen infotainment system, a Bose premium audio system, and a range of driver assistance technologies such as adaptive cruise control, lane departure warning, and automatic emergency braking.


The 2023 QX80 is powered by a 5.6-liter V8 engine that delivers up to 400 horsepower and 413 lb-ft of torque. This powerful engine is paired with a seven-speed automatic transmission and rear-wheel drive, although all-wheel drive is also available. The QX80 has a maximum towing capacity of up to 8,500 pounds, making it a capable choice for drivers who need to haul trailers or boats.


Safety is a top priority in the QX80, and this SUV comes equipped with a range of standard and available safety features. These include advanced airbags, anti-lock brakes, stability control, and a rearview camera. The QX80 also features a comprehensive suite of driver assistance technologies that include forward collision warning, blind spot monitoring, and lane departure warning.

With the ever-changing environment, INFINITI now offers a 18-month lease, with 10,000 miles per year. See our current lease specials here. With all new 2023 models, a complimentary 3-year service maintenance plan, INFINITI PREMIUM CARE, comes with any new lease or purchase of 2023 INFINITI QX80. Current INFINITI owners qualify for an additional $2000 Loyalty Bonus when upgrading to a new vehicle in February.

The 2023 QX80 is a versatile and stylish SUV that offers a spacious and luxurious interior, advanced technology, and impressive performance. Whether you need a family vehicle that can comfortably seat eight passengers or a capable tow vehicle for your weekend adventures, the QX80 is an excellent choice that combines style and substance in a way that only INFINITI can deliver.

Read More


Opportunity for a Break at Tax Time with the 2023 INFINITI QX60 & QX80

Need a heavy duty SUV for your business?  Get a tax break for 2022.  Buy either a new QX60 or a QX80 before December 31, 2022.  

You should always talk with your tax professional for more details, but here are the tax codes that could be applicable.


         IRC §168 

  • 100% First-Year Depreciation for Qualifying Models • Potential federal income tax deduction up to 100% of the purchase price of a new qualifying INFINITI truck purchased and placed in service in 2022.
  • $19,200 First-Year Depreciation for Qualifying Models • Potential federal income tax deduction up to $19,200 of the purchase price of qualifying INFINITI models (that don’t qualify for the 100% depreciation deduction) when purchased and placed in service in 2022.

         IRC §179 

• Allows taxpayers to deduct the cost of certain property as an expense when the property is placed in service. 

• Applies to tangible personal property such as machinery and equipment purchased for use in a trade or business. 


For more information, please visit the following links: 

          IRS Guidance on Section 179 expenses and Section 168(g) depreciation

          Additional First Year Depreciation Deduction (Bonus) - FAQ/Internal Revenue Service

 With several INFINITI QX60 and QX80's in stock, INFINITI OF DENVER can help you find the best vehicle for your business.  See inventory here and call us today at 303-671-6000.  And see your tax professional for more details.

Read More


Safe Thanksgiving Driving

Across the nation over the next month, many Americans will embark on a longer-than-average journey to spend time with their loved ones while enjoying food and fellowship around the dinner table. It's a time of year when those who were gone at school come home to catch up and visit while spreading out in front of football games on TV and basking in the warmth of the company sorely missed during the long months away from home.

Many others will be hitting the road along with you as well, and practicing safe Thanksgiving driving is essential to assure that you and your loved ones avoid any collisions or other mishaps before this holiday's festivity. Here are a few tips for driving on Thanksgiving to see you through a special time where turkey and trimmings are the norm, and pumpkin pie rounds off the perfect meal with loved ones!


  •  Thorough Vehicle Inspection:

    Long trips are not a time where you want to neglect any detail while looking over your car beforehand. The transmission, brakes, coolant, and oil fluids all should be topped off, and defrosting before you leave is important after any evening with low temps.  Make sure you are turkey ready either using our complimentary pick up and delivery, Home by INFINITI OF DENVER or come visit us in our Service Department.

  • Schedule your Pre-thanksgiving service at  
  • Have Ample Supplies:

    Making sure that you have enough snacking material and entertainment such as DVDs for the journey is important and can help to cut down on stops during the trip. Many travelers who have unexpectedly become stuck wished they had blankets with them, as they can be a life-saving asset during an emergency.

  • GPS: A Handy Game-Changer:

    Most new INFINITI models come equipped with Navigation. No longer do travelers have to just throw up a wild guess when it comes to nearby restaurants or filling stations, or any inclement weather that may unexpectedly move in.  You can also see traffic real time.

  • Seeing After the Safety of Pets:

    During an interstate drive with heavy traffic, the presence of pets can be a distraction for drivers and passengers alike. A cage or harness may be the best option to assure that your furry loved ones make the trip in a way that is most comfortable for everyone.

  • The Urgency of Buckling Up:

    Aside from being the law in most states, this Is the easiest way to assure a top level of safety if there is a form of collision. Your younger passengers will be best protected by using child restraint seats and their respective seat belts, assuring that everyone on board gets to enjoy the warmth and memory-making of this special holiday.

  • Imminent Dangers Of Distraction:

    Daydreaming of cranberries and stuffing sure to be present at the table is quite a distraction itself, but texting and talking on the phone can be as dangerous as intoxication! To assure a safe arrival and refrain from any traffic element taking you by surprise, it's best to pull over and handle anything on the smartphone with your hands off the wheel.

  • Ideal INFINITI Choices for the Journey:

    As you are getting ready for one of the most important and rewarding times of the year, the ideal vehicle is going to render the trip comfortable as well as memorable. The 2023 INFINITI QX60 has been designed to live up to long-trip potential, boasting ProPILOT Assist technology and safety features such as Lane Departure Warning to take over if anything dangerous occurs. With seating for up to 8, the 2023 QX80 offers ideal space, a smooth ride, and keeps you safe for Turkey Day travels with Forward Emergency Braking and Pedestrian Detection.


To check out these and other fantastic vehicles at INFINITI OF DENVER, Contact our experienced INFINITI sales team Today!


Read More


INFINITI releases the new MyINFINITI App

On August 29th, 2022, INFINITI released their new app called MyINFINITI. The MyINFINITI App is designed to help INFINITI owners get the most of of their vehicle and overall ownership experience. It brings remote access, security, personalization, heckle information, maintenance and convenience features from your INFINITI to your compatible iPhone or Android phone.
The MyINFINITI App is available for use by all INFINITI clients, though the experience has been optimized for vehicles 2014 and later. The complete MyINFINITI experience is available for clients with an active INFINITI InTouch Services Premium package, available for select models 2018 and newer.

With the Premium package trial or subscription and compatible vehicle, you can:
Remotely start and stop your vehicle
Remotely lock and unlock your vehicle's doors
Remotely activate the horns and lights
Search for, save and send point of interest to your vehicle
Check vehicle status (doors, engine, mileage, remaining fuel range, tire pressure, oil pressure, airbags, brakes)
Locate your vehicle
Access your latest Vehicle Health Report
Keep tables on your vehicle with customizable boundary, speed and curfew alerts
Connect with an INFINITI Personal Assistant.

The following MyINFINITI features are available to all INFINITI owners regardless of subscription status:
Manager your INFINITI account and preferences
Make a service appointment with your preferred retailer
Received notification to make you aware of any applicable vehicle recalls or service campaigns
View your vehicle's service history
Refer to your vehicle's INFINITI maintenance scheudle
Access FAQs
Access helpful guides and manuals specific to your vehicle
Review Warranty information, tow coverage and Roadside Assistance coverage
Connect to Roadside Assistance
Access the IFS Account Manager app
Connect directly with INFINITI to get assistance or ask questions

For a complete list of available features for your specific vehicle or to access or start your subscription, visit

Read More


INFINITI announces “INFINITI Premium Care” Integrated Maintenance Program

This week, INFINITI announced the INFINITI Premium Care, an integrated maintenance program starting with the 2023 new models. All vehicles, lease or retail, sold in US dealerships will come with the complimentary maintenance program. INFINITI Premium Care will include inspections, oil changes, tire rotations, and more.
Between the newly announced 3-year complimentary maintenance program and INFINITI OF DENVER's complimentary valet service, Home by INFINITI OF DENVER, there should be no issue in taking great care of your vehicle with no extra cost - just the luxury experience you deserve.

INFINITI Premium Care Coverage:
Oil Changes & Tire Rotations
Brake Fluid Change
In Cabin Air-Filter Replacement
Tire Road Hazard
Car Rental Assistance (for some models)

The INFINITI Premium Care program will be included with the purchase of any 2023 INFINITI vehicle, starting with the QX55 which will be at INFINITI OF DENVER in early July 2022. View incoming inventory & schedule your appointment today to test drive the new 2023 INFINITI QX55.

Read More


Announcing INFINITI OF DENVER’s Complimentary Pre-Owned Warranty Coverage

We know in today's environment things are tough, but we got you. INFINITI OF DENVER just announced a complimentary three month, 3000 mile warranty on all pre-owned vehicles that are less than 15 years or have no more than 100,000 miles. Get added peace of mind with coverage on major components including the Engine, Fuel Pump, Oil Pump, Transmission, A/C Components & much more. In addition, this Coverage may make the vehicle eligible for even more extended protection at the time of Sale. Please see dealer for Exclusions & Details.

Schedule your test drive of an INFINITI OF DENVER pre-owned vehicle today!

Read More


INFINITI OF DENVER’s Valet Program is making National News

INFINITI OF DENVER's pickup and delivery program for service customers has gained national attention from Automotive News this week. What began as a way to add value and convenience for their customers, has become wildly successful for this family-run dealership.

INFINITI OF DENVER launched Home By INFINITI OF DENVER in June 2020. Customers who use the complimentary valet program are more likely to get their safety issues fixed instead of putting them off for the next visit due to time constraints. They never have to step into the dealership, putting time back into their day.

INFINITI OF DENVER will pick up a customer's vehicle, service the vehicle and return the vehicle when service is complete. The service department can leave a loaner vehicle, but approximately 30% of the customers using the program don't need a loaner as most services can be completed in a day.

Although it is expensive & challenging for INFINITI OF DENVER, they believe it is the right thing to do for their luxury customers. The dealership is running about 19 valets a day servicing customer throughout the Colorado front range.

"The secret is out to INFINITI owners in Colorado as we have seen a tremendous success with Home By INFINITI OF DENVER. It is amazing how much our customers have embraced the program," said Chris Smith,owner.

If you haven't experienced our complimentary valet program, you can call INFINITI OF DENVER at 303-671-6000 or book online here. Learn more about Infiniti vehicles here!

Read More


INFINITI OF DENVER wins the prestigious 800 Award by

INFINITI OF DENVER luxury auto dealership has been awarded the 800 Award by in the Automotive category. This is awarded to dealerships that excel in performance on visibility, sentiment, engagement & overall reputation score above 800 points out of a 1000 points possible with only 10% of auto dealers achieving this award. The automotive industry has an average score of 652, however, INFINITI OF DENVER finished 2021 with an score of 853.

'We can't get recognition like this without the support of our customers and it means a great deal to us when our local community trusts INFINITI OF DENVER as their dealership of choice. We are lucky to have incredible teamwork between all of our departments creating this customer-focused culture. INFINTI OF DENVER is a special place,' said Amy Meyer Smith, Marketing Director.

Founded in 1993, INFINITI OF DENVER is a locally-owned, family-run, award winning car dealership in Denver with a passion for Colorado. Experience the difference with INFINITI OF DENVER. Browse our new INFINITI cars and SUVs for sale today!

Award Winning Car Dealership Denver

Read More


INFINITI OF DENVER Earns 2022 DealerRater Colorado INFINITI Dealer of the Year Award & Consumer Satisfaction Award 2 Years Running

For the second year in a row, INFINITI OF DENVER has earn both the prestigious DealerRater's awards. INFINITI OF DENVER is awarded the 2022 Dealer of the Year Award in Colorado. The Dealer of the Year Award recognizes auto dealerships across the U.S. and Canada that are evaluated first-hand by shoppers and report best-in-class in customer service, quality of work, friendliness, pricing and overall experience in their reviews in their state from the sales floor to the service center. Only one Dealer of the Year Award is presented to an individual dealer per brand in their state, marking INFINITI OF DENVER as the top INFINITI dealership in Denver and all of Colorado.
INFINITI OF DENVER was also awarded a 2022 Consumer Satisfaction Award. Consumer Satisfaction Awards recognize the top 10% of auto dealerships delivering exceptional customer service as rated by online reviews.
"We are beyond excited to win the DealerRater Awards for the last two years. This is a testament to our incredible staff for a job well done and our loyal customers. We take our commitment to excellent customer service seriously. We are so proud," said Amy Smith, INFINITI OF DENVER Marketing Director.
“ experienced record consumer review volume in 2021 - more than 1.1 million. This is a strong testament to the ability of dealers and their teams to adapt quickly to new shopping expectations. They’ve stepped up in a big way to meet consumer needs with outstanding service, and INFINITI OF DENVER stood out among its peers,” said DealerRater General Manager Jamie Oldershaw. “It is imperative, not just during challenging times, but also when our industry returns to normal to deliver above and beyond customer experiences to car shoppers and INFINITI OF DENVER provided superior customer service in 2021. ”
DealerRater INFINITI Dealer of the Year Colorado

Read More
Your Matches

Contact Us: